Do you fund an Athlete or club ? Have you ever wondered how your investment benefits you as an buisness ?
Have you ever wondered how much of your effort is returned or benefitted by others ?
In my free time, I am a photographer ! There I've said it - no longer attending anonymous meetings - now publicly declaring I like to take photographs.
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| I also take landscapes ! |
To me, an image is a memory. It's a story. it's a record of history. I see a moment about to happen - the future coming toward the lens.
The second an image is taken - it passes from the contemporary to the past.
But what then? The moment gone, the image remains - now what ?
As the duke of Wellington famously said "Publish and be damned", all well and good - but photographers, for all our bravado in getting in-there and capturing moments - we can also be quite shy when it means exposing ourselves.
A paradox exists being extrovert in showing the images, but introvert as to how they are received.
Until that is, we have something to show !
Enter statistics and the internet.
Welcome marketers and advertisers.
Graphic designers, web developers and business managers.
But most importantly Athletes and clubs.
Why?
Let me start again - I take photographs.
Athletes and clubs need funding.
Advertisers and business managers need markets and results.
Enter Statistics: My images posted on social media Flickr have exceeded 2+1/2 million views.
2,500,00 +
By the end of year they may breach 3 million. And this in less than 3 years.
To say I'm shocked, stunned and more than a little impressed and encouraged - is an understatement.
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| Original image: McHugh's Bar and Chain driven cycles |
It would be wrong and misleading for me to suggest your Logo on an athletes suit or bike will see 3 million views. But it will be seen !
It would also be wrong for me to think I know a lot about marketing and advertising. But that's not to say I don't understand it.
What I do know is by Sponsoring an athlete your brand will be seen. I can tell you by how many views too.
Sponsoring a team or club - will see the brand views multiplied by number of members. Sponsoring and event or by extension, a series of events - the numbers just keep climbing.
Corporate sponsorship of a series of events: Vodafone Ireland very prominent every event
Throw in I'm not the only photographer taking images. It also discounts how images find their way onto other social media.
I stay on Flickr. Occasional on Twitter. But think Facebook/instagram and well...everything else - the multiplication of views is a multiplication of return on your investment.And not just on the event day.
What I've seen is images being reviewed month after month, year after year. Social media, internet searching and strong images and events all combining to keep your branding moving.
2yrs later Velo revolution still in receipt of advertising
Over half a million in the last 2 months alone. Typically, the views spike immediately after the event, trail off over 3-5 days but still stay active online and can be viewed again and again, depending on how they are promoted or linked.
So, I'm thrilled to get such strong values on my images.
If you've sponsored an Athlete or event - I hope you see it as money well spent.
Now, anyone out there want to sponsor or commission a Photographer ??
Email me
James
(Telling life stories through images - with statistics to back it up !)
My Flickr galleries
Triathlon Ireland
